Astra Zeneca Charity Campaign – 07.12.2011

In December 2011 BARS organized for AstraZeneca Bulgaria a charity campaign against breast cancer. Famous international and local celebrities supported the initiative and signed pink T-shirts. The unique T-shirts were exposed in the beginning of December in Serdika Center. On December 6th a press-conference was organized, followed by the charity auction on December 7th in Hilton Hotel Sofia. Many businessmen and business ladies participated at the auction and were bidding for the unique pink T-shirts. The raised funds were officially donated to the “Fight against Cancer” Foundation. BARS developed the campaign concept, design and production of invitations, print material and decoration of location, and conducted the whole campaign.

infarct.bg – 20.09.2011

On 20.09.2011 started the advertising campaign for promoting the new web site www.infarct.bg of AstraZeneca Bulgaria. The campaign is supported by ATL (TV, press, OOH, internet) and BTL (leaflets and posters).

Nexilini.bg – 9.02.2011y

On 9.02.2011 started the advertising campaign for promoting the new web site www.nexilini.bg of AstraZeneca Bulgaria. The campaign is supported by ATL (TV, press, OOH, internet) and BTL (leaflets and posters).